February 21, 2009 (Aspen, Colorado, USA) – February 20 marked the successful finale of the much-anticipated, three-day worldwide launch of Aspen One, the first luxury timepiece introduced by Swiss-based company, Aspen Jewelry and Watches. Aspen One, the limited edition Swiss-made timepiece retailing for $38,900, is a tribute to Aspen’s rich heritage in its design and to its crown jewel, Aspen Mountain. Aspen One LaunchPress from countries including France, Germany, the Netherlands, Russia, and the US documented Aspen One events at a plethora of local establishments. The itinerary began with lunch at D-19, where musician John Oates, Aspen Film Executive Director Laura Thielen, former mayor Helen Kalin Klanderud, and Aspen Chamber’s Eric Klanderud made opening remarks about Aspen’s heritage. The press toured homes priced up to $60 million with Aspen realtors Gary Feldman and Joshua Saslove, and dined at Piñons. Press were the first to see the Aspen One timepiece at a media-only unveiling of not only Aspen One, but of the new www.aspenjewelryandwatches.com at Meridian Jewelers, the first of fifty exclusive retailers worldwide. Press then visited the Aspen One monument, which was placed on Aspen Mountain’s Black Diamond Lode, designed to display the names of each buyer, along with their number, which represents one virtual foot of Aspen Mountain’s 3,276 feet. The Aspen Mountain Club was the location of the launch event, where model and entrepreneur Elle Macpherson was presented with the diamond version of Aspen One, retailing at $49,900. With a multitude of press documenting the event, Elle presented the watch as a donation to representatives of two area nonprofits: Challenge Aspen CEO Houston Cowan and Aspen Valley Ski and Snowboard Club (AVSC) Executive Director Mark Cole.
“Challenge Aspen was honored to be a co-beneficiary with AVSC from the generous gift of the Aspen One watch given by Elle Macpherson and René van Ass, CEO of Aspen Jewelry and Watches,” says Cowan of Challenge Aspen. “The proceeds from this watch will scholarship more than 50 families with disabilities to enjoy Challenge Aspen’s winter and summer programs. Elle and René have truly helped us take the ‘Dis out of Disability’ for some very special young people.” As a result of the donation, the Aspen One watch will be presented in Washington DC at the Kennedy Center for the launch of Challenge America on June 8th, 2009. Vince Gill and Amy Grant along with other entertainers are hosting the event and Honorary Chairs are Former Presidents Carter, Bush Sr., Bill Clinton, along with Colin Powell, Bob Woodruff, and former Senator Bill Frist. Challenge America is a national movement to initiate and support programs and services to meet the needs of our returning wounded warriors and their families. “Aspen One is honored to be a part of this challenge and participate in this very important cause,” states René van Ass
Mark Cole states, “As a mother and skier, Elle knows how important it is for all children in the valley to have the opportunity to experience our mountains in winter. Her wonderful generosity and the amazing cooperation from Aspen Jewelry and Watches means AVSC can help the many families who need support this year. What a beautiful way for them to give back to the community which has become special to them.“ The second watch will be given to the Quality of Life Foundation, based in the Netherlands, which has already raised more than $10 million for children’s cancer research. The trip ended with lunch at Sneaky’s Tavern in Snowmass and dinner at the Hotel Jerome. Aspen One-The TimepieceFounder and CEO René van Ass states, “Aspen is internationally known for its natural beauty, perfect slopes, and the glamorous appeal of its famous visitors. Aspen is a brand…a very strong brand. Aspen Jewelry and Watches has been granted the worldwide license to use the Aspen name for the collections we are introducing, the first being Aspen One. By marketing this collection, we are marketing Aspen as it is...and what it was. We will emphasize Aspen’s rich history and we want people all over the world to fall in love with Aspen even more.” Images from the Berko collection are part of the Aspen One brochure. The precious Swiss-made timepiece, offered in four-color combinations of 18 kt white or rosé gold, carries unique features that communicate elements specific to Aspen. A specially-designed compass shows you where you are once on top of Aspen Mountain, and the watch tells you when it is time to change your ski-strap to your après-ski strap (done in a few seconds with a patent-pending technique similar to removing a ski from a boot) at four o’ clock. Orange is the color of the number four on the dial, which in the tradition of the Ute Indians, indicates prosperity, and it would be later known to represent mountain safety. Four is also the time that Aspen Mountain closes its lifts, marking the time for après ski. On the mountain and around town, Aspen One also presents gloves, specially designed to showcase the face of the watch.
Aspen One Design and Technical Features:v 18kt goldv Limited Edition: numbered 3,267 pieces with owners name inscriptionv Case Size: 45 mmv Water Resistance: 3 ATM (30 m)v Glass watch front and inside: sapphirev Glass compass and back: HR 900 (height resistant)v Compass has a ring around it with engraved, Aspen-specific locations v Movement: ETA chronograph automatic 2894-2 chronographv Separate dials for seconds / minutes / hoursv Size: round calibre 12 1/2’ (diameter 28.60 mm)v Vibrations per hour: 28’800 (4 Hz)v Jewels: 37v Power reserve: approx. 42 hours (with chronograph OFF)v Compass: Swiss Trek liquid floating discv Aspen area indicationv Temperature resistance: 50 ?C / 122 ?Fv Straps: ski: calf skin / calf skinv Après-ski: alligator skin / calf skinv Change technique: watch “skibinding technique” - patent pendingv Gloves: Castelijn & Beerens U.S. deerskin watch gloves for Aspen Onev Unisex stylev Luxury case houses oldest map of Pitkin County and luxury glovesv Varieties in color champagne pink/caviar grayv Pricing ranges from $38,900 for red gold to $49,900 option to dress with white/champagne/black diamonds For more information, visit www.aspenjewelryandwatches.com.
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February 23, 2009 in